Dixon Odukoya

Consultant, Insight & Strategy

Adekunle Dixon Odukoya our Consultant: Insight & Strategy. Odukoya is a Creative Brand Strategist with more than a decade experience in developing and ensuring consistent and effective brand message, strategy and communications roadmaps for clients. He is currently a Senior Strategist with Chain Reactions Nigeria. He is a forward-thinker who analyses current market data and trends, understands customer behavior and uses the information to develop marketing strategies that raise brand awareness, drive customer growth and improve a brand’s positioning.
Adekunle holds a second-class upper degree in Economics from the Lagos State University and a National Diploma in Accountancy from The Yaba College of Technology. He is a Chartered Marketer with the Chartered Institute of Marketing, Nigeria and holds a Bloomberg Media Executive Certificate in Financial Journalism and Analysis, as well as a PRCAN Certificate in Digital PR.

His extensive work experience in integrated marketing communications includes advertising, brand management, strategic public relations and reputation management; digital marketing, copy and script writing and documentary production.

He has contributed strategic ideas and developed 360 integrated marketing campaigns for leading brands and projects including 9mobile, Facebook, FirstBank Holdings, OMO detergent, NNPC/PPMC, Tinapa Business Resort & Tinapa Expo, Sunlight, Close-Up, Lux, Carat, Clenol, SARO Agro-products, Lagos State, Katsina State, Akwa Ibom State, The Image Nigeria Project, African Petroleum, NEXTPOTEX (Nigeria Export Exhibition), Union Homes Savings & Loans, Unity Bank, Intercontinental Bank, International Energy Insurance, AIICO Insurance and Crystalife Assurance among others.

His career path has seen him traverse LTC Advertising, Money Talks International Exchange, Zenith Bank, USP Brand Management and Marketing Mix amongst others.