The explosion in digital technology across every facet of our lives has transformed the concept of a global village and created a new form of interconnectivity that has flattened communications and social interaction, making it somewhat virtual. This development provides incredible opportunities for brands and businesses to interact with their stakeholder communities for engagement. At Chain Reactions Africa, we transform static news into conversations allowing brands to speak directly to their target audience online in an engaging manner. We help brands CREATE CONVERSATIONS that Africans love stories. So, we help brands create stories that speak to the hearts of Africans.