Akintayo Abodunrin

Associate Consultant, Content

Akintayo is a versatile content creator, weaving compelling stories that connect with the target audience. He combines the ability to incorporate key messaging into stories with the clarity of strategic communications. He holds first and second degrees in Sociology from Nigeria’s premier university, the University of Ibadan.

Before entering the fascinating world of public relations and strategic communications, he was a journalist with extensive experience in the Nigerian media industry. He began his career as a reporter with Nigeria’s oldest surviving newspaper, The Nigerian Tribune where he covered current affairs, arts & culture, features and entertainment – including a five-pages insert of arts and entertainment stories weekly. He later moved to NEXT newspaper founded by Nigeria’s only Pulitzer Prize winner, Dele Olojede. He covered mainly the arts, travel and entertainment and he later became Arts Editor.

Akintayo was also News Editor at the rested Compass Newspaper before moving to the Lagos-centric platform, CITY VOICE, first as Arts Editor and later Editor. He oversaw the weekly production of CITY VOICE’s print edition and sourced content for the digital platform. He assigned tasks to reporters and ensured that the site had factual and current stories daily.

Apart from journalism, he is also a documentarist who writes biographies. He earned his spurs in journalism and content creation before joining Chain Reactions Nigeria. He joined Chain Reactions Nigeria as Associate Consultant, with oversight for content creation and media relations strategy. In this role, he oversees efforts to provide quality content for clients, targeted media outreach and figuring out storylines that resonate strongly with the media while ensuring clients’ key messages are shared and publicized properly.

At Chain Reactions, Abodunrin has worked on accounts of reputable organizations including 9mobile, GE, Oando and the National Social Investment Office, all clients of Chain Reactions. He has equally produced riveting content for Dubai Tourism, Propertymart and Facebook, among others.