Adedamola Danso is a dynamic and versatile executive who deploys her in-depth knowledge of integrated and digital marketing communications to help clients achieve their strategic business goals and objectives. Her expertise also includes trends analysis for brands and businesses that want to upscale. She possesses an understanding for business development, assisting to win premium accounts for Chain Reactions Nigeria. Her experience spans a range of sectors including financial services, automobile and health & fitness. She holds a BSc. in Economics from Bowen University, Iwo, Osun State and a BA in International Business Management from London South Bank University, London.
She began her career with RED for Africa as an Admin: Intern and rose through the ranks to become Account Manager. She was variously in operations, HR and corporate communications before becoming Account Manager in the organisation. At RED, she managed the STEM in Africa (SIA) 2020 Conference sponsored by MedPlus to create opportunities for under-served children through promotion of interest in science through exciting experiments and workshops. She was also part of the team that worked on the unveiling of the new Mitsubishi Pajero Sport, the first virtual automobile launch in Nigeria.
Adedamola previously worked as Business Development and Corporate Communications Executive with Kraks TV. She led the team that worked on a financial literacy book for PiggyVest, an online savings and investment platform, in partnership with Y!/YNaija.com.
Her career has also seen her work as a Social Media Associate at the Lagos State Ministry of Information and Strategy. She was part of the team that communicated the government’s policies and activities to millions of Lagosians timeously and effectively.
She currently works at Chain Reactions as a Senior Analyst, Strategy and Business Development where she supports the businesses efforts in retaining and acquiring new businesses. Adedamola, a diligent worker who loves challenges. She also supervises campaigns to create top-of-mind awareness for clients and ultimately improve their bottom-line.