Publicity/Media relations assist to position the brand in the purview of identified stakeholder groups. It not only positions a brand but can also build its profile and establish the company as a thought leader in the industry. We approach publicity from a more credible angle by making the third party stance work for our clients.
We assist our clients with strategic media relations plans. Our focus is on building long term relationships and partnerships with the media as opposed to pushing just to get that media release out in the media.
We manage the entire media relations component of communications for our clients including
- developing a media database
- production of briefing packs
- media tracking
- developing and researching strategic angles that tactfully suit each publication, radio or television programme
- copy writing
- pitching/motivating
- media partnership building
- measurement of PR value per media spend
Chain Reactions Nigeria has built very solid relationships that preceded its inception with the media through partnerships and projects over the years. Our hit rate with the media has been more than 70% across select industries and clients since inception.
Strategic Media Management: Through a combination of media relationships and “story mining” approach, Chain Reactions Nigeria offers unparalleled strategic media services to clients. In an increasingly competitive media environment, our team members engage reporters and editors around stories that build long-term reputational equity and break through the media clutter. Practice experts also counsel clients on how to establish lasting ties with the media so they can maintain and expand their ability to tell their stories through leading print, broadcast and online outlets, at regional, national and international levels.