Employees are a company’s first and most powerful messengers – the prism through which messages to external audiences are viewed and the lens through which those communications are judged credible. Employees execute or impede business strategy, deliver the brand promise to customers, interact with trade unions and social groups, talk to the media and the community about the company, and influence friends and family to join a company or buy its stock or products.
In this context, Chain Reactions Nigeria helps clients manage two of their most important assets – their people and their reputations – through sound internal communications counsel, strategies and programs, all expertly delivered across cultural and geographic boundaries. Our employee communications campaigns enable organizations to:
- Align people and purpose
- Get where they want to go, faster and more efficiently
- Shape their evolution and culture to support their goals
- Build capacity for change
It is particularly during times of change that employees and their management require open two-way communications. High-impact changes – such as mergers and acquisitions, divestitures, restructurings, downsizings, corporate re-branding, entering new markets or deregulation – frequently lead to employee anxiety, uncertainty, speculation, and even anger and resistance against change. Chain Reactions Nigeria’s unique approach and expertise are all designed to prepare for and manage major changes. In all, we help organizations discover, define, deploy and drive home successful internal communications programs when desired.
- Crisis Communications/Issues Management: At Chain Reactions Nigeria, we are equipped to help clients develop capacity to anticipate, prepare and manage issues and negative events affecting reputation. The team’s crisis experts have been involved in preparing for and responding to some of the visible political and corporate crises in our clime.
- Corporate Message Lab: We set up Corporate Message Lab for our clients. This is more than a simple brainstorm meeting. The Lab is a structured and managed process that rapidly builds clarity and consensus around corporate messages. By leveraging expertise in corporate communications strategies, message design, market research and meeting facilitation, the Lab is a cost- and time-effective way to develop a core message platform that can lend consistency and discipline to strategic communications.
- Corporate Image/Institutional Advertising: Chain Reactions is not an advertising agency and does not pretend to be one. We maintain a global partnership with leading advertising partners in Nigeria and South Africa with outstanding records of creating powerful, emotionally resonant messages in all forms of media. Whether it is a campaign to educate national audiences on a public affairs issue, shape a corporate image or help a company respond during a crisis, our advertising partners have established a reputation for being able to motivate both heart and mind. The team is involved in campaigns where speed is of the essence – where it is vital to get ahead of opinions and shape them before they become entrenched. Our global partners, have a unique combination of experience in traditional and Interactive media environments, and create winning, integrated paid media solutions for clients