Lagos Tourism had identified the global Diaspora community as a core market. There was therefore a need to let the Diaspora community re-connect with Lagos, visit for leisure and settle for business.
Client Name: Lagos Tourism
Project Description: Re-energising Destination Lagos in the Global Diaspora Community
Dates of Project: August - September, 2007
Client Contact: Mrs. M.A. Johnson
Client Need / Objective: Lagos Tourism had identified the global Diaspora community as a core market. There was therefore a need to let the Diaspora community re-connect with Lagos, visit for leisure and settle for business.
CRN Insight / Innovation: Create an experiential platform for target to feel the high impact cultural backgrounds of the destination they see as home and hereby create a longing to reconnect with “home in target”
CRN Response / Deliverables:
- Marketing of the event to sponsors in less than 8 weeks - Creating an exciting concept for Lagos at the Nottinghill Carnival
- Full post event publicity to create value for sponsors and sustain excitement amongst the 16-million stray population.
Name Traded As: Image Savvy Ltd. Nigeria
Achievements:
- Lagos Tourism has over a period of 2 years generated over 250,000 inquiries about Lagos.
- Over 50 million naira worth of media coverage was generated for Lagos locally and globally in the print and electronic media.