Terra Kulture is one of the biggest private players in the promotion of arts and culture in Nigeria. However, the brand had not known how to own the platform.
CRN developed strategic plans and tactics for a one year period that will enhance the Terra Kulture brand and ensure that the brand is positioned as Nigeria’s premier private – owned cultural brand.
| Client Name | Terra Kulture |
| Project Description | Positioning the Terra Kulture Brand as the Premier Privately Owned Cultural Brand in Nigeria |
| Dates of Project | March 2010 – March 2011 |
| Client Contact | Mrs. Bolanle Austen- Peters |
| Client need/ objective | Though a recognized cultural brand, Client identified a need for a more strategic PR and Reputation management plan for the Terra Kulture brand |
| CRN Insight / innovation | Terra Kulture is one of the biggest private players in the promotion of arts and culture in Nigeria.
However, the brand had not known how to own the platform. |
| CRN Response/ Deliverables | CRN developed strategic plans and tactics for a one year period that will enhance the Terra Kulture brand and ensure that the brand is positioned as Nigeria’s premier private – owned cultural brand.
This first step in actualizing this was involving the internal publics of the Terra Kulture brand in the CRN tool – an immerssion session with the CRN team. |
| Achievements | The brand has recorded tremendous increase in patronage particularly amongst the international community in Lagos. |