The Lagos State government needed to contain ill-informed opinions being expressed by the media or other stakeholders through the media to the planned creation of a new city on the Atlantic Ocean around Victoria Island in Lagos. This needed to be done to safe-guard investors’ confidence in the project.
| Client Name | Lagos State Ministry of Waterfront and Infrastructure/ Eko Atlantic City |
| Project Description
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Media Stakeholders Engagement |
| Dates of Project | October 2008 |
| Client Contact | Prince Adesegun Oniru |
| Client need/ objective | The Lagos State government needed to contain ill-informed opinions being expressed by the media or other stakeholders through the media to the planned creation of a new city on the Atlantic Ocean around Victoria Island in Lagos. This needed to be done to safe-guard investors’ confidence in the project. |
| CRN Insight / innovation | Secure the buy-in of media stakeholders |
| CRN Response/ Deliverables |
• Plan and implement an effective media stakeholder engagement strategy
• Create a platform to address the myth built around the project and expressed fears of a possible tsunami in Lagos if project is implemented
• Strengthen investors’ confidence in the project
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| Achievements |
• Favourable media reports revealing better understanding of the facts and issues involved in the project’s implementation
• A Over 10% of the yet-to-be reclaimed land now sold even as sand filling work is on-going.
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