There were a barrage of misconceptions about the LASAA brand particularly what the brand was using the funds generated from fees paid by outdoor Agencies and business owners on signages for.
| Client Name | Lagos State Signage and Advertisement Agency (LASAA) |
| Project Description | Crisis Management for the LASAA brand |
| Dates of Project | May 2010 – July 2010 |
| Client Contact | Mr. Tope Akande / Mrs. Oyinlola Adesina |
| Client need/ objective | There were a barrage of misconceptions about the LASAA brand particularly what the brand was using the funds generated from fees paid by outdoor Agencies and business owners on signages for. |
| CRN Insight / innovation | CRN found out that the LASAA brand was responsible for quite a number of environment enhancements in Lagos . These include street beautification, street signs and street lights on the street s of Lagos. This information was not known by the brand’s stakeholders. |
| CRN Response/ Deliverables | Bring Major stakeholders in LASAA together and educate them on the LASAA brand. This began with an immersion session with the staff of LASAA, Media parley with brand writers and media parley with senior environment correspondents amongst others. |
| Achievements | A better understanding of the regulatory functions of LASAA and the brand’s efforts in improving the aesthetics of Lagos by the brand’s stakeholders was achieved within the period of this intervention by CRN |