Edelman Trust Barometer

The Edelman Trust Barometer is the annual global trust and credibility online survey conducted by Edelman Intelligence, the independent research arm of the Edelman global network testing how well people trust the institutions of government, business, media and nongovernmental organizations to do what is right.

2020 survey summary and other details

The global 2020 Edelman Trust Barometer survey report was unveiled virtually on Tuesday, July 21, 2020, due to the COVID-19 pandemic by Chief Executive Officer, Edelman Africa, Jordan Rittenberry.

An all-female panel drawn from government, media, business and civil society critically analyzed the survey report and its implications for Nigeria in line with the theme, "Competence and Ethics." To download the 2020 Edelman Trust Barometer Survey report, click here.

Special Adviser to President Muhammadu Buhari on Social Protection, Mrs. Maryam Uwais; Director, Public Affairs, Lafarge Plc, Folashade Ambrose-Medebem, Director of News, TVC, Stella Din Jacob, and the Executive Director, Enough Is Enough (EIE), Yemi Adamolekun discussed the report and shared their perspectives as operators in these critical institutions of society.


2020 Trust Barometer Report
2019 survey summary and other details

The 2019 edition of the report which was unveiled on Thursday 30, May 2019 with the theme, ‘Trust at Work’ is the second exclusive deck on Nigeria. 

The other African countries surveyed are South Africa, Egypt, Ghana, Kenya, Morocco, Cote’d Ivoire, Ethiopia, Tanzania and Angola.

A panel of discussants which comprises seasoned professionals, media practitioners, government officials and civil society activists are a key part of the Nigeria unveil as they discuss the survey report and its implications for Nigeria.


2019 Trust Barometer Report
2018 survey summary and other details

Nigeria was included in the survey for the first time in 2018 where the report was formally unveiled on Thursday 31, May 2018 with the theme, ‘The Battle for Truth’. The inclusion of an exclusive deck on Nigeria by Edelman Intelligence is on the heels of the significant impressions recorded at the debut unveil in Nigeria when Chain Reactions hosted the presentation of the 17th edition of the annual global survey in Lagos, the first time ever in the history of Nigeria and since the survey was established in 2001.


2018 Trust Barometer Report
2017 survey summary and other details

Facilitated by Chain Reactions, the report was formally unveiled in Nigeria for the first time on Tuesday 16, May 2017 in Lagos with the theme ‘We Are Nothing Without Trust’.  

Chain Reactions is one of Nigeria’s leading Public Relations and Integrated Communications Consulting firms and the Exclusive Nigerian Affiliate and the Preferred West Africa’s Partner of Edelman, the world’s largest PR firm with presence in over 30 countries across the globe.

Since 2001, Edelman has been measuring trust in these four critical institutions of society across 28 countries. The survey which samples more than 33,000 respondents across 28 countries consists of 25-minute online interviews whereby respondents are asked questions on how much they trust the four mainstream institutions of society.


2017 Trust Barometer Report