We are 'Rebels' to tradition and conventions. We pose 'Why Not' to every 'Why'. We believe No Mission Is Impossible.

We offer clients Consumer Insights, Business Intelligence, Trend Watching Services and Competition Monitoring and fuse these elements into communications for clients.

Our stories are compelling. With them, we change The Rules Of Engagement to help deliver value to our clients.

Our story telling business traverses the realm of 'Word Of Mouth' to the realm of 'Word Of Mouse'.

Every wakefulness, we are driven by the conventions we can challenge and the opportunity to deliver value to our clients with audacious thinking.

With the mind of an advocate, we tell the story of our clients across multiple platforms. The result? Engagement!

Working with us involves an undertaking to change the way your business sees the world and the way the world sees your business.

We are not prisoners to any business tradition or conscripts to corporate dogmas. The truth we are unafraid to tell our clients is, we are unconventional!

Sometimes, the change occurs at both levels. We nevertheless find the balance between our radical approach and the need to respect our client’s culture.


Reckitt Benckiser Nigeria Limited

Project Description

PR Leverage of Dettol 21 Days to a `Healthy Hands with Dettol` Campaign/Global Handwashing Day

Dates of Project

December, 2012

Client Contact

Mr. Kashyap Sanjay, Marketing Director

Client Need/ Objective

As a way of reinforcing its leadership position in the hygiene segment and as part of lined up activities to mark the 2012 Global Handwashing Day Client needed to communicate its new strategy of catching the children young by making them to imbibe the habit of hand washing through regular practice for a period of 21 days.

CRN Insight/ Innovation

PR initiatives aimed at entrenching healthy hands habit in children beyond the Global Handwashing Day; emphasising handwashing as a legacy programme that transcends beyond a one-day experience, but something that is part of everyday life of children. This way, significance of the Dettol brand was emphasised.

CRN Response/ Deliverables

CRN facilitated experiential tour of schools where the 21 Days to a `Healthy Hands Habit` with Dettol was experienced by Journalists from Education, Health, Children and Brand desks who wrote positive news and feature stories and photo news about the initiatives. 

As a testimonial of our strength in strategic media relations, we got immediate impact of 2 front page lead photo mentions in The Guardian and Daily Independent newspapers the next day.


Dettol has maintained its No.1 position in the hygiene segment in Nigeria while hand hygiene consciousness has also gained prominence amongst Nigerian families especially in-school children.


PR on "Breaking The Mould", Williams sisters tour Nigeria.

We write to commend the Management of Chain Reactions Nigeria on a job well done on the PR & Media management of the "Breaking The Mould" project. Despite the tight budget and time constraint, your organization still pulled off a great job which we really appreciate. Your full support and commitment towards this project ensured the success that was recorded.

We hope this will mark the beginning of a fruitful business relationship between our organizations. As we look forward to a more fruitful business relationship, please accept our best sporting regards.

Thank you.

from Tunji Adeyinka, Managing Director, Connect Marketing.

the company we keep