We are not prisoners to any business tradition or conscripts to corporate dogmas. The truth we are unafraid to tell our clients is, we are unconventional!

Working with us involves an undertaking to change the way your business sees the world and the way the world sees your business.

We are 'Rebels' to tradition and conventions. We pose 'Why Not' to every 'Why'. We believe No Mission Is Impossible.

Our stories are compelling. With them, we change The Rules Of Engagement to help deliver value to our clients.

Our story telling business traverses the realm of 'Word Of Mouth' to the realm of 'Word Of Mouse'.

Every wakefulness, we are driven by the conventions we can challenge and the opportunity to deliver value to our clients with audacious thinking.

We offer clients Consumer Insights, Business Intelligence, Trend Watching Services and Competition Monitoring and fuse these elements into communications for clients.

With the mind of an advocate, we tell the story of our clients across multiple platforms. The result? Engagement!

Sometimes, the change occurs at both levels. We nevertheless find the balance between our radical approach and the need to respect our clientís culture.

Client

Rivers State Tourism Development Agency

Project Description

Positioning the Port Harcourt Carnival (CARNIRIV 2012) as a Recognisable and Reckonable Global Brand

Dates of Project

December, 2012

Client Contact

Dr. Sam Dede

Client Need/ Objective

Though a recognized cultural brand, Client identified a need for a more strategic PR communication in order to maximise the opportunities the carnival brings.

CRN Insight/ Innovation

Play-up Port Harcourt`s centenary anniversary to highlight the city`s rich heritage.

Beginning from the Flag-off Media Conference, CRN facilitated the coverage of the eight-day CARNIRIV, and some of the activities made Front Pages in leading national newspapers including The Punch.

CRN Response/ Deliverables

To deliver on the campaign objective and ensure clear messaging, CRN use a multilayer story mining approach to react each key target segment with a specific message: Business, Tourism, Social Security, Economy. 

The 2012 edition of the carnival achieved the highest level of mobilisation since its inception.

Achievements

This resulted in a boost in local businesses during and even after the carnival.

The increased Sov of the CARNIRIV brand also attracted more sponsorship from corporate organisations.

   

Testimonial

PR SPARC advocacy conference in Nigeria.

I just want to let you know that I received the Media Monitoring booklet this week, and my entire team and organisation loved it! We were very impressed with the personalised booklet we received as it was above and beyond what we had expected (we especially loved the cover!). We really appreciate all of the help that you and your team provided to make the SPARC Forum a great success.  

So thanks again for all of your support; we will be sure to keep in touch if we have any other PR needs the next time we are in Nigeria.

Kind regards.



from MIRIAM KIRUBEL; Program Assistant, Africa Vital Voices Global Partnership.

the company we keep