We are 'Rebels' to tradition and conventions. We pose 'Why Not' to every 'Why'. We believe No Mission Is Impossible.

Our stories are compelling. With them, we change The Rules Of Engagement to help deliver value to our clients.

Sometimes, the change occurs at both levels. We nevertheless find the balance between our radical approach and the need to respect our clientís culture.

Our story telling business traverses the realm of 'Word Of Mouth' to the realm of 'Word Of Mouse'.

We are not prisoners to any business tradition or conscripts to corporate dogmas. The truth we are unafraid to tell our clients is, we are unconventional!

We offer clients Consumer Insights, Business Intelligence, Trend Watching Services and Competition Monitoring and fuse these elements into communications for clients.

With the mind of an advocate, we tell the story of our clients across multiple platforms. The result? Engagement!

Every wakefulness, we are driven by the conventions we can challenge and the opportunity to deliver value to our clients with audacious thinking.

Working with us involves an undertaking to change the way your business sees the world and the way the world sees your business.


Lagos State Signage and Advertisement Agency (LASAA)

Project Description

Crisis Management for the LASAA brand

Dates of Project

May 2010 - July 2010

Client Contact

Mr. Tope Akande/Mrs. Oyinlola Adesina

Client Need/ Objective

There were a barrage of misconceptions about the LASAA brand, particularly on what the organization was using the funds generated from fees paid by outdoor Agencies and business owners on signages for.

CRN Insight/ Innovation

CRN found out that the LASAA brand was responsible for quite a number of environment enhancements in Lagos.

These include street beautification, street signs and street lights on the street s of Lagos. This information was not known by the brand`s stakeholders.

CRN Response/ Deliverables

Our job began with an immersion session with the staff of LASAA, Media parley with brand writers and senior environment correspondents to inform them about LASAA`s role in the society.


A better understanding of the regulatory functions of LASAA and the brand`s efforts in improving the aesthetics of Lagos by the brand`s stakeholders was achieved within the period of this intervention by CRN.



PR SPARC advocacy conference in Nigeria.

I just want to let you know that I received the Media Monitoring booklet this week, and my entire team and organisation loved it! We were very impressed with the personalised booklet we received as it was above and beyond what we had expected (we especially loved the cover!). We really appreciate all of the help that you and your team provided to make the SPARC Forum a great success.  

So thanks again for all of your support; we will be sure to keep in touch if we have any other PR needs the next time we are in Nigeria.

Kind regards.

from MIRIAM KIRUBEL; Program Assistant, Africa Vital Voices Global Partnership.

the company we keep