We offer clients Consumer Insights, Business Intelligence, Trend Watching Services and Competition Monitoring and fuse these elements into communications for clients.

Our story telling business traverses the realm of 'Word Of Mouth' to the realm of 'Word Of Mouse'.

Working with us involves an undertaking to change the way your business sees the world and the way the world sees your business.

We are not prisoners to any business tradition or conscripts to corporate dogmas. The truth we are unafraid to tell our clients is, we are unconventional!

Every wakefulness, we are driven by the conventions we can challenge and the opportunity to deliver value to our clients with audacious thinking.

Sometimes, the change occurs at both levels. We nevertheless find the balance between our radical approach and the need to respect our client’s culture.

With the mind of an advocate, we tell the story of our clients across multiple platforms. The result? Engagement!

We are 'Rebels' to tradition and conventions. We pose 'Why Not' to every 'Why'. We believe No Mission Is Impossible.

Our stories are compelling. With them, we change The Rules Of Engagement to help deliver value to our clients.


Terra Kulture

Project Description

Positioning the Terra Kulture Brand as the Premier Privately Owned Cultural Brand in Nigeria.

Dates of Project

March 2010 - March 2011

Client Contact

Mrs. Bolanle Austen- Peters

Client Need/ Objective

Though a recognized cultural brand, Client identified a need for a more strategic PR and Reputation management plan for the Terra Kulture brand.

CRN Insight/ Innovation

Terra Kulture is one of the biggest private players in the promotion of arts and culture in Nigeria.

CRN Response/ Deliverables

CRN developed strategic plans and tactics for a one year period that enhanced the Terra Kulture brand and ensured that the brand is positioned as Nigeria`s premier private - owned cultural brand.

This first step in actualizing this was involving the internal publics of the Terra Kulture brand in the CRN tool - an immersion session with the CRN team. CRN also deployed a series of engaging activities with extensive media leveraging to communicate the brands lead in the sector.


The brand has recorded tremendous increase in patronage particularly amongst the international community in Lagos.


PR on "Breaking The Mould", Williams sisters tour Nigeria.

We write to commend the Management of Chain Reactions Nigeria on a job well done on the PR & Media management of the "Breaking The Mould" project. Despite the tight budget and time constraint, your organization still pulled off a great job which we really appreciate. Your full support and commitment towards this project ensured the success that was recorded.

We hope this will mark the beginning of a fruitful business relationship between our organizations. As we look forward to a more fruitful business relationship, please accept our best sporting regards.

Thank you.

from Tunji Adeyinka, Managing Director, Connect Marketing.

the company we keep