Posted on 26 Mar, 2019
CSR meets SDGs: How Brands Can Tap into Growing Popularity…

Having a CSR framework is good, however, garnering the admiration of consumers by executing impactful campaigns is the desired goal of every brand. By aligning your CSR to SDGs, brands can create that desired effect. Our Senior Consultant, Planning and…

Posted on 21 Mar, 2019
Snapchat Announce EE and Mars as First Brands to Test…

UK mobile network company, EE and chocolate brand, Mars have been named as the first partners for Snap’s latest advertising venture – Snap Commercials.

In April last year, Snapchat began testing a new six-second unescapable video ad format called “Commercials” that…

Posted on 21 Mar, 2019
Here are 7 Ways Earned Media Can Be Maximized

Every brand loves free stuff, even the big budget brands! But how we make the best of our “free media” to effectively impact brand presence and image matters a lot. Our Associate Analyst, Francis Nwosu, reveal secrets for that, ahead.

Ever wondered…

Posted on 15 Mar, 2019
Answering Tough Situational Interview Questions

Interviews are exciting challenges. Whether you are expecting higher pay, or you are looking forward to a new career path that aligns with your goals, we will not let tough situational questions stop you from achieving your desires.

On arriving…

Posted on 15 Mar, 2019
5 Tips to Win an “I Need a Raise” Conversation

In helping us all navigate this overwhelming world of work, our in-house digital strategist, Uchechi Onuoha has penned down 5 tips to asking for that major salary raise we have all been fidgety about asking.

Hi sir. I need a…